Webinar Registration Pages
I created numerous webinar registration pages to streamline user sign-ups using HubSpot forms. This approach ensured efficient lead acquisition before each webinar. Post-webinar, I developed pages like this one, where access to the full video was gated by another HubSpot form. This strategy enabled continuous lead generation both before and after the events, maximizing the value of the webinars.
Webinar Pages (After the event)
Expert Spotlight Pages
I also created the “Expert Spotlight” pages, which highlight staff members by showcasing their backgrounds, skills, and experience. An example of such a page is here. These pages serve to humanize the brand, highlighting the expertise behind Ultivue’s services and fostering a deeper connection with site visitors.
Product Pages
For product pages like the 12-Plex Assay Development, I utilized a custom theme with bespoke template parts and custom blocks. This approach ensured that the pages were 100% customizable and manageable without relying on any standard WordPress builder. The backend setup featured custom blocks for the Gutenberg editor, with content organized using custom post types and advanced custom fields and groups.
Custom Framework and Flexibility
A prime example of this flexible custom framework can be seen in the Resource Center. Here, I assisted in implementing a custom filter mechanism allowing users to browse through various types of assets efficiently. This demonstrates the adaptability and robustness of the custom-built framework, offering an intuitive and user-friendly experience for both site administrators and visitors.
