Adrian Astorga - Web Developer

Web Designer and Developer

Adrian Astorga

Hi, I'm Adrian!

I am a highly motivated, efficient and multi-skilled web developer that has been working for Canadian and US based companies for the past 15 years.

During my career I’ve helped businesses achieve their goals through the best use of the latest web technologies and standards that focuses on usability and compatibility across different types of devices. I demonstrate excellent organizational and time management skills to consistently meet deadlines.

I work well within both small to medium-sized businesses as well as complex and deadline-driven environments. I believe in achieving results as a group, therefore I focus on being a positive force to any team. I’ve been recognized for strong communication skills and a passion for my work that translates into high quality results.

I love technology, playing tennis, movies and helping people.

Experience

sambasci.com | Longmont, Colorado, USA

  • I was tasked with transforming Adobe XD files into pixel-perfect website designs for biotech companies. To achieve this level of precision, I used tools such as Epic Ruler, ensuring that every element and layout detail in Elementor matched the original XD designs exactly. This meticulous approach guaranteed that the final websites were faithful replicas of the initial design specifications, meeting the high standards expected by our biotech clients and providing them with seamless, professional online presences.
  • I had the opportunity to assist in creating webinar landing pages for biotech companies, utilizing the powerful capabilities of Elementor. These landing pages were meticulously designed to capture leads efficiently and were seamlessly integrated with HubSpot for comprehensive lead generation and monitoring. By leveraging HubSpot’s robust tools, we ensured that all lead data was accurately tracked and analyzed, facilitating targeted marketing strategies and enhancing overall engagement with potential clients in the biotech sector.
  • I performed monthly website maintenance for multiple biotech websites, where I updated plugins and themes, checked speed scores and identified key areas for improvement, and conducted security checks, providing comprehensive recommendations to enhance performance.
  • I was assigned the task of improving SEO on multiple websites, a challenge I approached by implementing a comprehensive strategy. At the CMS level, I optimized meta tags, headings, and content to align with targeted keywords, ensuring each page was both search engine friendly and relevant to users. I also enhanced internal linking structures and improved website navigation to increase crawlability. On the server side, I focused on optimizing site speed and performance, implementing caching mechanisms, and ensuring mobile responsiveness. Additionally, I conducted regular SEO audits to identify and rectify any issues, and I stayed current with the latest SEO trends and algorithm updates to continuously refine and adapt my strategies. This multifaceted approach resulted in significantly improved search engine rankings and increased organic traffic for the websites I managed.
  • In my role as a web developer, I built websites using a variety of WordPress CMS builders, including Avada Theme, Elementor, Beaver Builder, Divi, and Visual Composer. A key aspect of these projects was gating PDF resources through HubSpot forms, which allowed us to capture valuable lead information. Additionally, I leveraged HubSpot’s capabilities to meticulously track all user interactions with multiple CTAs across the websites. This comprehensive tracking enabled us to analyze user behavior and engagement, providing insights that informed our marketing strategies and helped optimize the websites for better performance and user experience.
  • When tasked with making resources like news, publications, webinars, and documents available to end users, I utilized custom post types and advanced custom fields to streamline and organize content management. By leveraging these tools, I ensured that uploading and updating content was a seamless process for clients. This approach allowed for a highly structured and user-friendly interface, making it easier for clients to manage their own content. Additionally, I employed various other tools and plugins to enhance the organization and accessibility of resources, ultimately improving the overall user experience and efficiency of content distribution.

nbdr.co | Mesa, Arizona, USA

  • Development for successful Ecommerce websites that serve 50K+ visitors and $5M+transactions. per year.
  • I was responsible for managing the entire server infrastructure, where I established development, staging, and production environments to ensure a streamlined workflow and maintain high security standards. Each environment was interconnected through GitHub repositories, facilitating robust code version control and seamless collaboration among the development team. This setup allowed for thorough testing and debugging in the development and staging phases before deploying to production, minimizing errors and ensuring stable releases. By implementing these practices, I guaranteed that our codebase remained secure, well-organized, and efficiently managed throughout the development lifecycle.
  • Complete responsibility for maintenance and enhancement of multiple websites – including leading a small team of content writers and graphic designers – and performing all website renovations.
  • WordPress plugin development to extend the native capabilities of the CMS to increase automated performance, including integration with 3rd party APIs to authenticate and fetch protected data from SaaS.
  • Collaboration with graphic designers, including discussion and feedback on brand, module, and page element development.
  • Data management and transformations of +8K products.

dudeagency.io | Carlsbad, CA, USA

  • Leader and manager of DUDE’s development team which consists of more than 60 developers with different skill sets.
  • Implemented SOPs, best practices and coding standards to standardize development processes for different types of projects and/or tasks.
  • Developed and managed an internal portal for developers, where all training materials, live classroom recordings, SOPs, best practices, tips, weekly challenges and guides would be available for everyone in the form of a knowledge base. This portal allowed anyone at any level to contribute to it. Also served as a code repository for different types of projects.
  • Generated and provided training materials and live classrooms to help grow the technical skills of all developers, to both improve at their current position and be able to grow into more advanced positions. These training materials also helped new agents with their onboarding process.
  • Provided assistance to team leaders to understand technical inquiries for special projects, helped developers with a wide range of technical skills, from WordPress builders (Avada, Beaver Builder, Elementor, Divi, Thrive), eCommerce platforms (WooCommerce, Shopify), to other CMS (HubSpot, Webflow, etc).
  • Helped team managers to identify delays or possible bottlenecks for projects with tight deadlines.
  • Met with US based agencies when needed, to explain technical situations where a project might face specific challenges, deliverables and anything else that would affect the project and/or deadlines.
  • Researched new trends and technologies that would impact our current line of work and also aid with the new knowledge acquired to train developers with new and upcoming software.
  • Aid in the recruiting process by interviewing potential candidates.

dudeagency.io | Carlsbad, CA, USA

  • Implemented several page speed optimization techniques to achieve high score rankings in GTmetrix and Google Page Speed Insights.
  • Responsible for handling website migrations through different hosting providers.
  • Creation and customization of funnel pages that integrate with CRMs such as Zoho, and scheduling tools such as calendly.
  • Development of websites, built from the ground up, using WordPress builders (Elementor, Divi, Beaver Builder). – Development of custom websites built on WordPress through the use of custom themes, custom post types, advanced custom fields and custom plugins.
  • Extended the default functionality of the eCommerce platform WooCommerce to integrate with custom payment gateways such as authorize.net
  • Customization and code implementation, to extend or achieve certain functionality for content builders based on WordPress such as Divi Theme Builder, Elementor and WPBakery.
  • Maintenance of several websites created on various platforms. The process requires both backing up prior to any implementation, in depth analysis of plugins and themes that will be updated, and performing the required updates.

México, Netherlands and Italy

  • Had the amazing opportunity of being the social media manager for Mexican soccer superstar Hirving Lozano. During the year that I worked for Hirving I created media assets that were praised by the press and fans at Mexico, Netherlands and Italy.
  • Produced several videos that were to be used in his official YouTube channel.
  • During the transition from PSV Eindhoven to Napoli I was responsible for creating the so-called “farewell” video series. This series showcased the best moments from Lozano while at PSV Eindhoven and all the 40 goals he scored with the team.
  • When Lozano arrived at Napoli I was responsible for creating all the “Match Day” videos for him. The first video that I produced was when Napoli played against Cristiano Ronaldo’s Juventus which had over 100,000 views.
  • Created and produced all the “Match Day” videos for Hirving’s social media when playing with the Mexican National Mexican Team.
  • Responsible for recording and editing fan events whenever Hirving was in Mexico.

drbdiet.com | Toronto, ON. and Vancouver, BC., Canada

  • Patients’ app development and deployment to Apple Store and Google Play. The app allows patients to sign in to a Drupal powered website through RESTful web services. For this task I was involved in setting up the whole server infrastructure and the development of customized plugins that hook into Drupal’s through JSON. From a developer’s perspective I was responsible for the deployment of Vagrant virtual boxes that allowed git pushes to a central repository visible to all Vagrant boxes. From the app’s perspective I assisted in the development of the app through the Ionic framework (Angular.js) where communication between the app and Drupal was made possible. And last but not least I also helped in the design process of the UI. This app is available for download at: Apple Store and Google Play.
  • Development of a custom WordPress plugin to locate clinics that serve different content based on the user’s IP (maxmind). To simplify access to the information a radius search and parent-children listing was developed as part of the plugin.
  • Development of an internal patient system that allowed the business to manage over 140,000 patients across Ontario, Alberta and British Columbia. The system was developed with Symfony 2 and Microsoft SQL. For this task I was responsible for coding several components of the system that include a module to book and manage appointments, a module to manage patient profiles and their respective medical history records, a module that provides doctor’s schedules to attend patients, reporting modules to display a patient’s activity and the overall management done at the clinics.
  • Management of several Microsoft SQL servers, on which stored procedures were developed to better backup and make available patient’s medical records.
  • Development of mobile friendly websites that integrate into multiple frameworks and content management systems through Bootstrap.
  • Installation, configuration and management of Git servers that provide version control of all development done through multiple repositories.
  • Conceptualization, graphic design, web design and development for many websites that were integrated with several Content Management systems such as: WordPress and Drupal. This process involved creating mockups in Photoshop and later converting them to templates for the CMS of preference.
  • Installation and configuration of Linux (CentOS, Red Hat and Ubuntu) servers, and all of the services required for deploying web-based solutions. These included: Configuration and deployment of an Apache web server, MySQL database manager, PHP development environment, FTP solutions, as well as Linux shell scripting to automate several internal processes.
  • Design and development of landing pages targeted for SEO purposes in which Google’s recommendations were applied to achieve scores of +95% at Google Speed Test.
  • Worked with several SEO companies to apply best SEO practices and recommendations for multiple sites and landing pages. This task required constant updates to the html structure of the sites and several server configuration improvements as well as constant analysis of the site’s SEO progress through Webmaster Tools and Google Analytics.
  • Design, development and deployment of several newsletters that were mailed to more than 140,000 recipients on a monthly basis.

swissvbs.com | Toronto, Ontario, Canada

  • Development of custom components that extended the Joomla! MVC framework, to provide custom integration through SOAP services between the e-learning platform ILIAS and Joomla! Content Management System.
  • Assisted in the configuration, deployment and management of virtualized hosting environments to deploy e-learning and web-based solutions through VMWare’s vSphere.
  • Designed and developed a web platform that became the World Economic Forum’s Survey website which was available in more than 25 languages.
  • Development of custom eCommerce solutions that accepted payments through payment gateways such as PayPal and WorldPay.
  • Conceptualization, graphic design, web design and development for many websites that were integrated with several Content Management systems such as: WordPress and Joomla!
  • Generation of cross compatible semantic code targeted for multiple browsers and devices that follows the highest web standards for usability and compatibility set by the World Wide Web Consortium.
  • Conceptualization, design and development of flash-based websites. Collaborated with the action script that provided the navigation and animation of all elements of the movie clips as well as the custom integration between the movie clip’s contents administration through a Joomla! content management system.
  • Installation and configuration of Linux (Debian and Ubuntu) servers, and all of the services required for deploying web-based solutions. These included: Configuration and deployment of an Apache web server, MySQL database manager, PHP development environment, FTP solutions through ProFTPD, as well as Linux shell scripting to automate several internal processes.
  • Development of responsive web 2.0 applications that requested data from the user’s front-end interface by calling directly the MySQL database in real time through the use of AJAX (via jQuery) and custom PHP development.
  • Version controlling of all PHP development through SVN.
  • Development of web applications compatible with iOS devices by using jQuery and jQuery mobile.

dinersgo.com | Ottawa, Ontario, Canada

  • Development of components that extends the Joomla! MVC framework to provide custom functionality that integrates content management systems with online directory listings.
  • Development of responsive web 2.0 applications through AJAX (via jQuery).
  • Generation of semantic code that follows the web standards set by the World Wide Web Consortium.
  • Design and conceptualization of web 2.0 user interfaces for online directory listings.
  • Installation and configuration of Linux (Debian) servers, as well as all of the services required for deploying web based solutions.

Education

lasallep.edu.mx | La Concepción, Hidalgo, México

  • I earned my Bachelor’s Degree in Computer Science from La Salle University, completing my studies over the course of four years.
  • During my time at La Salle, I excelled academically, consistently demonstrating a strong aptitude for the subject matter and a dedication to my studies. My hard work and commitment paid off, as I graduated at the top of my class. This achievement not only reflects my proficiency in computer science but also my determination and ability to excel in a rigorous academic environment.

lasallep.edu.mx | La Concepción, Hidalgo, México

  • I am certified as a professional consultant, a credential that has equipped me with the expertise to assess and enhance various aspects of business development through the strategic use of technology. This certification provided me with comprehensive knowledge in identifying areas for improvement within companies and devising technology-driven solutions to address these challenges. My training covered a wide range of business processes, enabling me to offer informed recommendations that drive efficiency, innovation, and growth. As a result, I am adept at leveraging technology to optimize operations, improve performance, and support the overall strategic objectives of businesses across different industries.
  • English: Advanced Level (C2).
  • Spanish: Native.

Skills

  • Angular.js
  • Bootstrap
  • CSS 3
  • Divi
  • Drupal
  • Elementor
  • Git / GitHub
  • HTML 5
  • HubSpot
  • Ionic Framework
  • JavaScript
  • Joomla!
  • Joomla! MVC Framework
  • jQuery
  • PayPal
  • PHP 8+
  • SASS
  • Shopify
  • SVN
  • Symfony
  • Visual Basic .NET
  • Volusion
  • WooCommerce
  • WordPress
  • Worldpay
  • Zend
  • Bing Webmaster Tools
  • Google Analytics
  • Google Search Console
  • Google Speed Test
  • Google Tag Manager
  • GTmetrix
  • Lighthouse
  • ScreamingFrog
  • 1Password
  • Asana
  • Box
  • Google Suite
  • Harvest
  • Loom
  • Markup.io
  • Notion
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Word
  • Slack
  • Whimsical
  • Zoom
  • Apache
  • Bonobo Git Server
  • CentOS
  • cPanel
  • Debian
  • Fedora / Red Hat
  • Flywheel
  • GoDaddy
  • Local WP
  • MariaDB/MySQL
  • Microsoft IIS Server
  • MSSQL
  • Oracle VM VirtualBox
  • Plesk
  • Ubuntu
  • Vagrant
  • VMWare
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere
  • Adobe XD
  • Figma